CAMILA ORDONEZ | PR PORTFOLIO
Some Of My Work
Here you'll find projects I created at the University of Miami and in past interships!
La Costeña Writing Samples
News Release, News Advisory, Pitch
These materials were part of a semester-long project with the leading canned food provider, La Costeña.
La Costeña Newsletter
I created this "mock" online newsletter for La Costeña during my semester-long project with them. This newsletter is directed to the public to highlight current La Costeña community events, philanthropic efforts, and product showcasing.
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Yann Couvreur Pitch
Carma Connected Internship
This pitch was created as a sample pitch to generate excitement and raise awareness with the local press about the opening of Yann Couvreur's boutique dessert shop in Wynwood, Miami, expanding the famous chef's presence in the U.S.
Product Design
Marketing for entrepreneurs
This class project involved creating a drink that represented my personal brand.
The launch of this drink had to be accompanied by a marketing strategy, target market analysis, competitor analysis, and market sector analysis.
Chewy Vet Care Campaign
Social Media Strategy
This group presentation was given during my senior year of college to our client for PR Campaigns, Chewy. Our campaign aimed to generate excitement about the opening of Chewy's Vet Care.
This presentation displays part of our initial social media marketing ideas.
Chewy Vet Care Campaign
Final Presentation
This presentation highlights my contributions to the finalized PR Campaign we developed for Chewy during our semester-long project. It highlights my contributions to research and social media aspects presented to the Chewy PR team.
Chewy Vet Care Campaign
Social Media Post Samples
Here, you'll find a collection of social media content I created to present to our client, Chewy, to support community events and facility developments that were part of our finalized PR Campaign.
Social Media Audit
Rhode by Hailey Bieber
This final class project involved creating a social media audit analyzing one company and two direct competitors.
I suggested strategic moves to improve their social media presence and engagement.
The data referenced in this presentation was all formulated in an Excel file.
